GOLD TOMORROW

Some designers have said that creating your own logo and brand identity can be more challenging than creating one for somebody else. I found that to be the case with Gold Tomorrow. I wanted something that was simple, bold and professional, but with a retro, futuristic style that wasn’t too casual. Finding a balance that felt right was tricky.

I finally landed on a simple word mark logo. This was the first design I thought I’d be excited to wear on a t-shirt or a hat. I would love to incorporate an icon or a mascot some day, but I haven’t landed on one that fits the brand just yet. As the business grows and evolves, so will its design.