PURE FROOT

Pure Froot is a vibrant beverage company delivering premium, farm to can organic juices that contain zero additives or processed sugars.

To give this brand a premium feel, I used a serif typeface for the logo and the name made me think of diamonds and jewels, so I created each of the different fruits as vibrantly colored gems. I then used the diamond lemon icon for the brand pattern and added organic shapes and fruit photography to show that the juices are organic and farm to can.